Downtown LA buildings are into rooftop neon signs. Many of them simply announce the building's name. Some signs are essentially advertising.
It's ironic to find this sign in a city associated with entertainment and indulgence.
The building in the back is the old United Artist Theater, one of the grand theaters built in downtown during the 1920's. Other grand theaters also line Broaway, including the Orpheum (listed in the photo below), the Los Angeles, the Mayan, the Rialto, etc. Most of them sit empty now In the United Artist's case, it is now used as Universal Cathedral Sunday service location. An outline of the downtown LA Theater District could be found at http://www.gmrnet.com/theaters.html
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